Microsoft Bets Big on Halo 3
From FoxNews.com:
In its first 24 hours on store shelves, Microsoft’s (MSFT ) epic video game, Halo 3, earned a record-breaking $170 million in sales. Halo 3’s sales broke records set not just by other video games but by theatrical releases like Spider-Man 3 and the novel Harry Potter and the Deathly Hallows. Of course, the sales were no accident. Microsoft tied a huge marketing campaign to the game, and if the sales had come in less than $100 million, it would have been very tough for the company to swallow. Why is Halo 3 so important to Microsoft? That requires some explaining.

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